Blondie Madrid
Graphic Design, Art Direction, Brand Management

As the graphic designer, art director and brand manager for Blondie Madrid, I led all visual offline and online outputs, including web content, social media strategy, design concepts, campaign development, merchandising and brand voice.
The Blondie Puffer Bag
Product Design, Graphic Design

Haircare begins at the salon, but the maintenance is an everyday task. The Blondie Puffer Bag was designed as a cute but practical piece of merchandising to keep self-care essentials close, wherever you go.

The idea behind the Blondie Puffer Bag was providing the Blondie Girls a useful bag to keep all their self-care related products with them, finding the balance between function and personality. The Puffer Bag, designed in Blondie’s distinctive pastel yellow, is consistent with the brand’s playful but elegant look, featuring key brand elements, such as the custom rubber patch and branded zipper.
Ainhoa Lasheras
Blondie Madrid