Blondie Madrid
Graphic Design, Art Direction, Brand Management

As the graphic designer, art director and brand manager for Blondie Madrid, I led all visual offline and online outputs, including web content, social media strategy, design concepts, campaign development, merchandising and brand voice.
Offline Outputs
Graphic Design, Art Direction

A key part of Blondie’s branding is its location, and my role was to translate the brand’s personality into spatial and communication elements that polished its interior design. 

From Blondie and Goa Organics branded vinyls, drinks menus to printed catalogs, event materials and gifts, every asset was designed to feel familiar yet fresh, making sure that each visit to the salon offered something new while keeping the experience familiar.
Ainhoa Lasheras
Blondie Madrid