Bloss Barcelona
Graphic Design, Art Direction, Brand Management

As the graphic designer, art director and brand manager for Bloss Barcelona, I led all visual offline and online outputs, including web design, social media strategy, design concepts, campaign development, merchandising and brand voice.
Bloss Barcelona Website
UX/UI Design, Web Design

The Challenge
Bloss Barcelona’s outdated WordPress website struggled to effectibly showcase its high-end brand identity, client work and services. The lack of cohesive design diminished the visual impact of its neatly designed hair salon. Most critically, the lack of content made the website a dead-end solution to most clients’ questions.

The Solution
Bloss Barcelona’s website presence was transformed with a design solution featuring an elegant interface and intuitive navigation system. The enhanced visual design system, aligned with its branding and showcasing the new features such as newsletter-style Blog posts, keeps the user engaged and up-to-date with the salon’s latest updates. The Results
The improved design strengthens the brand and makes it easier for users to understand Bloss Barcelona’s services and pricing. A photo-focused layout with curated visuals tells the salon’s story, supported by strong, consistent copy that reflects the brand’s voice.
Ainhoa Lasheras
Bloss Barcelona