Blondie Madrid
Graphic Design, Art Direction, Brand Management

As the graphic designer, art director and brand manager for Blondie Madrid, I led all visual offline and online outputs, including web content, social media strategy, design concepts, campaign development, merchandising and brand voice.
The Blondie Puffer Bag
Product Design, Graphic Design

Haircare begins at the salon, but the maintenance is an everyday task. The Blondie Puffer Bag was designed as a cute but practical piece of merchandising to keep self-care essentials close, wherever you go.

The idea behind the Blondie Puffer Bag was providing the Blondie Girls a useful bag to keep all their self-care related products with them, finding the balance between function and personality. The Puffer Bag, designed in Blondie’s distinctive pastel yellow, is consistent with the brand’s playful but elegant look, featuring key brand elements, such as the custom rubber patch and branded zipper.
Offline Outputs
Graphic Design, Art Direction

A key part of Blondie’s branding is its location, and my role was to translate the brand’s personality into spatial and communication elements that polished its interior design. 

From Blondie and Goa Organics branded vinyls, drinks menus to printed catalogs, event materials and gifts, every asset was designed to feel familiar yet fresh, making sure that each visit to the salon offered something new while keeping the experience familiar.
Digital Media — Social Media
Graphic Design, Copywriting, Brand Voice

As a social media first hair salon, and with a strong focus on Instagram, Blondie Madrid needed a solid, carefully crafted feed to reflect the brand’s elegant, playful personality. 

This included designing branded posts, curating images that showcased the salon’s work, and keeping clients up-to-date with product launches, updates, and haircare info, creating a more engaging and recognizable presence on social media.

Ainhoa Lasheras
Blondie Madrid